One of the UK’s largest online mental health and wellbeing providers uses Slack to share knowledge, align on messaging and connect staff

London, UK, 8th October 2020 – Kooth, the UK’s leading digital mental health provider, today announced that Slack, the leading channel-based messaging platform, has been essential in helping the company stay connected whilst the demand for Kooth services are rising and employees are working remotely.

A pioneer in online counselling services, Kooth works directly with the UK’s National Health Service to bring accessible, anonymous and safe online mental health support to 5.4 million people ages 10 to 75 years old. It provides a customised platform for youths, adults, and business customers in the form of messages with practitioners, online chats, live forums, articles, and more.

As the Covid-19 outbreak continues to impact the mental health of U.K. residents, Kooth’s services now, more than ever, play a key critical role. In fact, demand for Kooth continues to rise, as evidenced by a 33% increase in logins since the beginning of March 2020.

With employees based all over the UK,  a business communication tool like Slack that features a wide range of capabilities such as one-on-one, private or shared channels, file sharing and app integrations has proven essential in helping Kooth’s team share resources and ideas. 

“Slack is very much about knowledge sharing and encouraging people.” Annie Meharg, Kooth’s Chief Commercial Officer said. “We are a hugely remote company. I don’t know how we’d cope without Slack.”

“Slack helps us do two things. It makes us quick and nimble as a remote business, and it allows us to harness a variety of skill sets across Kooth,” Meharg added.

Each department at Kooth has their own dedicated Slack channel. The marketing team uses their channel to crowdsource ideas for their new campaigns. Meanwhile, Kooth’s 50 strong team of mental health promotion and integration workers, who work directly with the community, use their channel to add formal content requests. With immediate feedback and insights from the frontline, they can better serve Kooth’s users. New hires also join Slack on day one: they’re added to a tailored Slack channel and matched with a veteran employee who’s available between set hours every day to answer questions. 

Kooth’s 120 emotional well-being practitioners use their channels to gain feedback from other colleagues, leverage clinical specialists during moderation activities and to ensure that nothing slips through the cracks.

“Without Slack, I don’t know how we’d communicate,” said Jo Love, Emotional Well-being Practitioner at Kooth.

Stu Templeton, Head of UK at Slack, said: “The work that Kooth provides is so important and we’re proud to be able to support it through our platform. Our channel-based structure is built for optimising multiple areas of work within an organisation, and with Kooth we really see this in action. Slack is not only vital to onboarding and daily collaboration but also to keep community and culture strong. Achieving this in a world of remote work is a real challenge – one that all managers are figuring out right now. But the business leaders that prioritise this effort and empower a culture of collaboration and openness stand to benefit greatly in the long run.” 


About Kooth

 We are the UK’s leading online mental health platform. Our mission is to provide accessible and safe spaces for everyone to achieve better mental health. Our online platform is clinically robust and accredited to provide a range of therapeutic support and interventions. All our services are predicated on easy access to make early intervention and prevention a reality. 

 Our three services are:

  • Kooth: for children and young persons
  • Kooth Student: for university students
  • Qwell: for adults

Kooth is commissioned in 81% of the NHS’s clinical commissioning group areas across the country. It is a fully safeguarded and pre-moderated community with a library of peer and professional created content, alongside access to experienced online counsellors. There are no thresholds for support and no waiting lists. Currently, Kooth sees over 4,000 logins a day. 

Kooth Student is aimed at university students and is commissioned by three UK universities. 

Qwell operates across distinct locations and serves specific cohorts, including parents, teachers, victims of crime and those who have suffered from or continue to experience domestic violence. It is also offered as a benefit by a number of corporate organisations delivering anonymous digital mental health support services to employees.

About Slack

Slack has transformed business communication. It’s the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. Only Slack offers a secure, enterprise-grade environment that can scale with the largest companies in the world. It is a new layer of the business technology stack where people can work together more effectively, connect all their other software tools and services, and find the information they need to do their best work. Slack is where work happens.