• Chunkz, Amelia Dimoldenberg, Riyadh Khalaf, Joy Crookes and Jax Jones all team up with Kooth to launch ‘Don’t Do It Alone’ campaign
  • The Don’t Do It Alone campaign aims to inspire teenagers to open up about their mental wellbeing
  • Exclusive data from Kooth has revealed the impact of Covid-19 on the mental health of young people 
  • Celebs reveal unheard (and embarrassing) secrets about what they DO get up to alone 
  • Watch the full film HERE 

Kooth, the UK’s leading digital mental health platform launches the ‘Don’t Do It Alone’ campaign featuring five popular and well-known talents. The film, which features musician & entertainer, Chunkz; comedian & presenter, Amelia Dimoldenberg; DJ & producer, Jax Jones; Neo-soul singer/songwriter; singer & songwriter Joy Crookes & author, broadcaster & activist, Riyadh Khalaf aims to encourage Gen Z to talk more about their mental wellbeing.  

Our celebrities reveal every embarrassing habit of what they get up to alone, from cutting toenails and smelling the cheese, through to body popping to Celine Dion, showing teens it is ok to be open with people you trust. The film ends with the message that no matter what kind of problem you are struggling with, there is always someone alongside you to talk to when it comes to mental health, whether that be friends, family, or a professional from an organisation such as Kooth. 

Chunkz, Musician & Entertainer said: “It means a lot for me to be part of the campaign, a lot of my family and friends suffer with mental health issues so I know the importance of talking about your problems and not bottle up how you’re feeling, because it won’t get solved if you keep it to yourself. If I can help anyone out there suffering that’s all that matters to me, and because it means so much to me, and I’d love to help anyone out there needing it – I hope that my being part of this campaign does help at least one person to realise they’re not in it alone.”

The launch of ‘Don’t Do It Alone’ which coincides with Children’s Mental Health Awareness week, supports the latest data findings by Kooth revealing how COVID-19 is affecting the mental health of young people. Almost 40% of young people are presenting with  self-harm and suicidal thoughts, 30% with relationship issues and over 12% with sadness. 

Tim Barker, Kooth’s Chief Executive Officer: “Kooth is very proud to be working with such a fantastic array of talent on this brilliant and incredibly timely campaign. It’s critical that young people prioritise their mental health and reach out to someone they trust. Kooth’s own data has revealed that almost 40% of young people are currently presenting with anxiety and there is increased demand for digital mental health services like Kooth since the beginning of the pandemic. ‘Don’t Do It Alone’ is an opportunity for us to let young people know that no matter what problems or issues they are facing, Kooth is here to listen and provide safe and anonymous professional support whenever they need us. 

Lynne Green, Kooth’s Chief Clinical Officer said: Don’t Do It Alone’ is a reminder for teenagers and their guardians that they are not alone when it comes to dealing with their emotional and mental health. We hope that this video and the incredible talent involved encourages people to reach out for timely help online – no matter how big or small the issue might be – we are alongside you.”

Amelia Dimoldenberg, Comedian & Presenter said: “I have loved being part of the Kooth campaign, encouraging young people to ask for help and advice when it comes to mental health. And I always love an opportunity to see Chunkz again 🙂 One thing I’ve learnt is that getting into a good headspace takes training and Kooth are providing the tools to make it easier!” 

Joy Crookes,  Singer, Songwriter: “I think it’s really important to help young people know that it’s ok to be open with how you’re feeling and what you’re going through, so that’s why I wanted to get involved with Kooth. Mental health is so important, especially now, so to help inspire young people to not deal with life on their own means a lot to me. It was really refreshing to be part of a campaign where I could be so honest about all my unique habits, and I hope it encourages others to know that we can all be in this together!”

Riyadh Khalaf, Author, Activist & Broadcaster said: “As someone who struggled with mental health issues as a teen, I knew straight away that I wanted to be part of this campaign with Kooth. I want the next generation to know it’s not embarrassing or a sign of weakness to ask for help when you’re feeling a bit crap. I’m a believer that conversations about mental health don’t have to be heavy, full of doom or boring. We can have a laugh while talking about our mental state – Let’s normalise it!”

Jax Jones, DJ & Producer said: “If 2020 taught us anything, it’s the importance of looking after yourself and your mental health, especially when times are rough. The fact that Kooth are there for anyone who needs help is critical, and super inspiring. I’m honoured to be a part of this campaign, and I hope sharing a few of my guilty pleasures will put a smile on someone’s face.”


Kooth are one of the UK’s leading online mental health platforms, set up to provide accessible and safe spaces for everyone to achieve better mental health. The company’s online platform is clinically robust and accredited to provide a range of therapeutic support and interventions. All services are predicated on easy access to make early intervention and prevention a reality.  

Kooth offers three services:

  • Kooth is commissioned in 80% of the NHS’s clinical commissioning group areas across the country. It is a fully safeguarded and pre-moderated community with a library of peer and professional created content, alongside access to experienced online counsellors. There are no thresholds for support and no waiting lists. Currently, Kooth sees over 3,500 logins a day. 
  • Qwell operates across distinct locations and serves specific cohorts, including parents, teachers, victims of crime and those who have suffered from or continue to experience domestic violence. It is also offered as a benefit by a number of corporate organisations delivering anonymous digital mental health support services to employees.
  • Kooth Work is a corporate service, aimed specifically at employers to support the wellbeing of their employees, providing confidential and anonymous access to a wellbeing community, counselling, content and self-help tools.  Kooth Work provides valuable, anonymous insights into the wellbeing of the workforce so that employers can identify specific areas of improvement for their wellbeing strategy.